Regretting that bet now? Sir Richard Branson forced to dress as a stewardess after losing wager with AirAsia chief

Pucker up! Richard Branson wore a full face of make-up for a flight to Malaysia after losing a bet to AirAsia chief Tony Fernandez

Pulling his blonde locks back into clips, Branson completed his fresh new look with a sweep of red lipstick and a fetching set of false eyelashes.

Putting on a brave face, the 62-year-old finally made good on the bet that he lost two years ago - after 

Ravishing in red: The 62-year-old embraced the 

uniform as he boarded the flight, pledging to serve tea and coffee and even clean the toilets

'We both had Grand Prix teams and I was absolutely certain that I was going to win,' said the businessman.

'Something went wrong. Of course the drivers of that race are no longer with us.

'I went to extreme lengths to avoid being here, but knew that one day I had to get it over with,' he added.

The funds from the flight went to the Starlight Foundation for ill children, but as to how far Sir Richard would go for charity, he said he'd keep his famous beard.

Suits you sir! The entrepreneur donned a red skirt suit for the special 6-hour flight

The jokes on you! AirAsia chief Fernandez was more than happy to pose up with Branson, who finally made good on the bet after two years

'Have you not seen a stewardess with a beard before?,' he asked before boarding the six hour flight.

Malaysian-born Fernandes, who described the Briton as his mentor, used to work for Branson before setting up his own budget airline.

'As an AirAsia X’s flight attendant, he has to comply with our grooming standards and that includes shaving his legs, donning high heels, putting on some makeup and slipping into the AirAsia’s famous red uniform,' said the airline chief.

Celebrations: The billionaire was doused in champagne after finally completing his side of the bet

'He will be committed to carry out the responsibilities of a flight attendant, including offering coffee, tea and other food and beverages to guests on the special 6-hour Perth to Kuala Lumpur flight.'

Tweeting before the flight, he wrote: 'Anyone want a free flight up to Kuala Lumpur and be served by Richard Branson who lives in Perth. I got 2 to give.'

'I’ve done some outrageous things in my time but this will be up there with the best of them,' Branson added before he boarded. 'I’ve just got to practice walking in high heels first'. 

Here come the girls: Branson joined a number of other AirAsia stewardesses